Starbucks continues to transcend the coffee industry, despite lulls in foot traffic and profit margins. Although coffee lovers are seemingly abandoning the coffeehouse chain, the company remains hopeful for its future, which includes new cold foam creations and healthier drink recipes. Keep reading to see what new changes will be coming to your neighborhood Starbies.
Foot traffic has been down for six straight quarters at Starbucks.
Starbucks’ profit margins were razor-thin long before company CEO Brian Niccol took the helm. In Oct. 2024, the coffeehouse empire reported a “pronounced traffic decline” in the wake of “a cautious consumer environment,” per Axios. And this year’s sales haven’t proven much better.
In a Q2 Fiscal Year 2025 report, Starbucks revealed its same-store sales dropp