The race village at Port de Saint-Tropez is awash with people in nautical navy and white, the de facto dress code for the . This is the second year the fashion house has lent its name to one of the Mediterranean’s most prestigious summer races. The course zooms from the French coast to Genoa, Italy, taking a sharp turn past Giraglia, a small island off Corsica’s northern tip. It’s the latest in a long line of marine events the brand has sponsored, dating back more than 20 years.

The link between sailing and the brand—and more consequentially the family—is exemplified by the man Robb Report is here to meet: Pier Luigi Loro Piana. An avuncular figure in his 70s with the physique of a man who has enjoyed life, Pier Luigi fell in love with sailing in his late teens, when a family friend too

See Full Page