Inside a Midtown studio on a hot July afternoon, Atlanta-based stylist Kenzie Welch chats with her client, Savannah West, while Beyoncé blasts in the background. Welch, her assistant, and her husband move briskly between cameras and lighting gear to style West — to see her — in a way that goes deeper than clothes.

Welch is the creator behind @stylingwithkenzie , the TikTok account with more than 1.3 million followers and nearly 25 million likes. Her viral makeover series doesn’t rely on angles, drama or filters. It relies on trust.

“It really is life-changing for people,” Welch says. “They think they’re coming for a makeover, but like, they really shape and change me in a lot of ways too as a stylist.”

What makes Welch stand out in a space dominated by sameness is her insistence tha

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