is the latest to offer customers new ways to , or at least highly custom, unveiling a program called Curated by Cadillac on Tuesday that will be offered for 2026 .

Options include exterior color, of course, with Cadillac saying that it has 160 colors to choose from, “including high-gloss and frost finishes,” while, inside, customers can choose from different colors as well as different materials. The goal is for buyers to make themselves something one-of-a-kind, “as individual and unique as the client.” That may also have the inadvertent effect of reducing the car’s resale value — since used car buyers, as a general rule, prefer everything stock — but that might be of little concern to the , when you can have what you want now.

Cadillac says that Curated by Cadillac is an outgrowth of it

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