Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face of Iron Joc.

Isaac Miller, a junior at Waukesha Catholic Memorial, is stepping into the spotlight after the Wisconsin Interscholastic Athletic Association's (WIAA) decision to allow high school students to profit from their name, image, and likeness (NIL) .

Braelon Allen finished up his partnership that he started while he was in college playing for University of Wisconsin. That’s when Iron Joc started looking for a new face.

"I was looking for another football kid — a Wisconsin kid because we do a lot of our business in Wisconsin," said Paul Hanson, owner of Iron Joc Performance Gear.

From Kohl’s baby to sports wear model: 16-year-old Oconomowoc football playe

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