Ihave long considered myself a mindful shopper, adhering to the sustainable mantra of ‘buy less, buy better’. I haven’t bought fast fashion since my early twenties and despite being a fashion journalist, my wardrobe isn’t a Carrie Bradshaw -esque walk-in filled to the brim. So when doing a spot of spring cleaning recently, I was more than a little horrified to discover a drawer stuffed with no less than 20 pairs of jeans I’d forgotten I had, let alone recently worn.

While my pile is certainly hefty, I’m not alone in hoarding denim. According to a study by industry platform, Fashion United, the average woman has seven pairs in their wardrobe. However, we’re not wearing them; globally, an estimated 2.16 million tons of jeans are thrown away every year with the majority ending up in la

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