The Brief

PHOENIX - A fun way to beat the heat this summer is The Puzzle Effect, which offers extended hours during the hot months. Visitors can cool down while working their brains to escape the rooms.

It's a puzzle, alright, trying to find your way in and out of different rooms. "BEEP BEEP SEE WE DID IT," someone said after finding a solution.

"What in the world is that?" another person asked.

At The Puzzle Effect in Phoenix, "we have extremely immersive escape rooms, family-friendly, accessible to everybody, proud to have all types of people here," said Sam Bergen, store lead. "We focus on fun and immersion rather than difficulty and low success rates."

What they're saying:

It's a popular spot in the summer with the AC cranked up.

"We open for extended hours in the summer, so p

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