“I have been waiting for this call for as long as I can remember,” Kristen Bell told WWD, referencing her starring role in Knix ‘s new “You’re Good” campaign , highlighting the brand’s leak-proof underwear, a menstrual hygiene product growing in popularity. The Emmy Award-nominated actress has been a fan of Knix for nearly 10 years.

“I loved changing how I handle my [menstrual] cycle each month over to Knix. It was freeing, it was easier, it was more sustainable. I love period underwear,” Bell said. “Leak-proof underwear is very low-maintenance, which I think is what I wish people understood. There’s no need to constantly change your tampons or pads throughout the day. It reduces waist compared to disposable period products.”

Along with changing the game on menstrual hygiene, Bel

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