This summer, it seemed every week brought yet another influencer’s “fiancé era” announcement, complete with a pear-shaped ring, a Reel filmed on a ’90s camcorder (or at least filtered to look that way), and a giddy, Champagne-fueled caption.

It makes sense: Summer is peak proposal season, and many New York fashion and beauty influencers are squarely in the 27-to-33 age range — prime time for popping the question (according to my high-school group chat). But timing alone doesn’t explain the trend. What really stands out is how these engagements are packaged, shared, and monetized. In a digital economy where engagement posts can drive real income, the proposal isn’t just a personal moment, it’s a content opportunity.

A thread in r/NYCinfluencersnark — the Reddit community dedicated to

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