In a major early move under new ownership, Paramount acquired the media rights to UFC’s mixed martial arts events in the U.S, the company said Monday.
Paramount signed a seven-year deal with TKO Group Holdings that will put 13 marquee events and 30 fight nights on streaming platform Paramount+. Some of the matches will air on broadcast TV network CBS.
Paramount is paying an average of $1.1 billion a year, totaling $7.7 billion, more than double the amount under TKO’s current pact with ESPN, which expires at the end of 2025.
The deal is a signal that Paramount intends to be aggressive in its pursuit of properties that will make its streaming platform attractive to consumers as it battles with Netflix, Amazon and other competitors.
David Ellison, who became Chief Executive of Paramount l