About 46% of travelers would rather spend money on a trip of a lifetime than leave an inheritance to their children, according to a study of 27,000 people across 33 countries. Instead of setting money aside for the future, many parents opt to enjoy the present, taking their families on meaningful vacations. As interest in multigenerational travel grows, tour companies adapt to meet the demand for exciting adventures across all ages.

Parents are trading inheritances for epic family trips, pushing tour companies to rethink traditional travel models. Photo credit: Depositphotos.

Group travel grows among multigenerational families

Tour companies have long catered to baby boomers: those travelers with time, disposable income and a preference for comfort and predictability. However, boomers i

See Full Page