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Two sorority rush coaches are sharing their top tips for girls and their mothers as they prepare to navigate the upcoming college sorority recruitment season

Bill Alverson and Brandis Bradley appear in the upcoming, unscripted Lifetime show A Sorority Mom's Guide to Rush!, working alongside potential new members as they navigate the process of securing a bid

Speaking exclusively with PEOPLE, the two coaches gave an inside look into some of their top tips for making it through the intense process

As Rush Week ramps up once again on college campuses across the country — and, of course, TikTok feeds — two experts in the process are pulling back the curtain on what it really takes to survive the long days of sorority recruitment.

Speaking exclusively with PEOPLE ahead of th

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