Ford Motor Company plans to invest nearly $2 billion in the Louisville Assembly Plant to expand and build a new midsize electric truck, creating thousands of jobs in Kentucky.
The investment is part of Ford’s foray into the electric vehicle market that will now include with a four-door electric pickup priced around $30,000. The pickup, which Ford says will be as fast as a Mustang EcoBoost, will be built using a new universal EV platform that the automaker says they’ll use to build affordable electric vehicles at scale.
Ford Motor Company CEO Jim Farley called the expansion a bet on electric cars and the state of Kentucky, saying that "automakers played it safe” for too long.
“We took a radical approach to a very hard challenge: Create affordable vehicles that delight customers in every