Tallia Lee always knew she wanted to be an entrepreneur; from her passion for makeup to her love for event planning, she knew her business spirit would take her far. “Going from one thing to the other, and building all these skills, that allowed me to just keep learning new things, and create and have some artistic expression,” she told EBONY.

Through those skills, the 29-year-old decided to take a leap of faith and build her brand, “It’s A Beautiful Day to be Black,” a fun mantra that took over. She launched her brand in 2020 as young creatives were looking to find a way to stand for more inclusivity and create art that leaves a legacy of what the next generation represents.

As she’s figuring out the next phase of her brand, she’s approaching her business with more transparency. It’s no

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