Next time you visit Rock City, there will be plenty of new characters to pull you into the site's magic and mystery. The destination atop Lookout Mountain announced a new branding last week, putting gnomes at the forefront of their image.

"They’re fun and playful and a little bit mischievous, but they also love to take care of the property and explore and play," said Pepper Raper, Rock City's public relations manager. "So, they’re coming to the forefront to share the stories of Rock City in a fun, new, engaging way.”

While gnomes aren't new to the property, the four new characters, Nimble, Bergmann, Edvard and Leif were sculpted by Rock City's innovation team, which employs ten artists.

Founders Garnet and Frieda Carter, intrigued by German folklore, imported gnomes before the site's fo

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