Moon Juice founder Amanda Chantal Bacon has tapped Federico Troiani as chief executive officer.

“Federico is really the first executive that’s come to Moon Juice with a background in supplements,” said Bacon, who launched Moon Juice in Venice, Calif., in 2011 — when the wellness movement was in its early days. The business grew from a local juice bar to a player in the adaptogen supplements and beauty space, with retail partners including Sephora, Ulta Beauty and Mecca. “What he’s able to bring to the table will be incredible.”

Troiani has more than two decades of experience in scaling brands at the intersection of wellness , lifestyle and consumer innovation. He most recently served as chief commercial officer of plant-based nutrition company Ka’Chava. Previously he held leaders

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