Apple's biggest product releases through the years

Apple’s marketing machine is almost as effective as its skilled engineers. In this LiveNOW & Then full episode, we look back at how the media has covered the tech company, from its IPO in 1980 to its iconic status today.

LOS ANGELES - Apple’s iPhone 17 series could bring some of the most significant design and hardware changes in years, according to multiple reports and analysts.

The reveal is expected Sept. 9, with four models replacing the current lineup: the iPhone 17, the slimmer iPhone 17 Air, and the flagship iPhone 17 Pro and Pro Max. Preorders are likely to start Sept. 13, with devices shipping around Sept. 19.

New design and materials

The most visible change could be on the backs of the Pro models. MacRumors reports that Ap

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