New York (CNN) — Taco Bell’s Mountain Dew Baja Blast is getting its first permanent new flavor in two decades, the chain’s latest push into the fast-growing beverage sector.

The fast-food chain is rolling out Thursday “Baja Midnight,” a new, purple-hued version of the cult-favorite soda, which mixes passion fruit flavors with the lime from Baja Blast.

The first-ever Baja Blast expansion comes as Taco Bell aims to substantially grow its beverage sales to $5 billion within the next five years. The chain’s strategy involves launching new drinks aimed at Gen Z drinkers and rapidly growing a beverage-themed café. Beverages, as a single category, is growing faster than the entire fast food industry.

Taco Bell said in a press release that this “evolution builds on the Baja Blast legacy whi

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