Orchard Park, NY (August 12, 2025) – The Buffalo Bills and PepsiCo Beverages today announced the extension of their long-term partnership as the team prepares to move into the new Highmark Stadium, opening in 2026. PEPSI ® , a partner since 1998, will remain the "Official Soft Drink of the Buffalo Bills" and become a "Founding Partner of Highmark Stadium."

"We're excited to continue our partnership with Pepsi as the official soft drink of the Buffalo Bills and a Founding Partner of Highmark Stadium," said Jason Hartlund, Buffalo Bills Chief Commercial Officer. "Bills Mafia knows their Food Deserves Pepsi, and fans will enjoy their favorite Pepsi products at every game."

"The Bills have a rich history and one of the most passionate, energetic fanbases in the league," said Melissa Duhai

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