The Immersive Music Experience will open next month in the new Music Enrichment Center beside the Surf Ballroom & Museum in Clear Lake on the late Buddy Holly’s birthday. The center promises to be a permanent, first-of-its-kind experience honoring the legacy of Holly, Ritchie Valens, and J. P. “The Big Bopper” Richardson. Surf CEO Brian Luallen says cutting-edge technology will tell the story of the ballroom’s history. https://kiow.com/wp-content/uploads/sites/27/2025/08/Surf-1.wav

Holly, Valens and Richardson were killed in a plane crash near Clear Lake in 1959 following a show called the Winter Dance Party at the ballroom. Luallen says new center will allow an array of artifacts from that era to go on display. https://kiow.com/wp-content/uploads/sites/27/2025/08/Surf-2.wav

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