UFC CEO Dana White confirmed plans for an unprecedented UFC fight at the White House’s South Lawn on July 4, 2026, celebrating America’s 250th birthday with up to 20,000 spectators, in partnership with the Trump administration.

The announcement followed a landmark seven-year rights deal between UFC and Paramount, valued at approximately $1.1 billion annually, starting in 2026, marking the richest broadcasting agreement in UFC’s history.

The big picture: This deal represents a significant increase from the prior contract with ESPN, which paid about $550 million per year for UFC coverage. • Under the new agreement, all UFC fight cards will stream exclusively on Paramount+, with select numbered events to be simultaneously broadcast on CBS, simplifying content access for fans. • Paramoun

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