L’Oréal’s Urban Decay makeup brand is at the center of an online storm after unveiling 24-year-old social media influencer and adult performer Ari Kytsya as the face of its latest advertising campaign.

Urban Decay leaned into Ari’s adult profession in its campaign, using suggestive taglines and playful innuendo.

Some netizens celebrated the choice as bold and inclusive, though critics accused the brand of glamorizing explicit work to sell makeup.

L’Oréal’s Urban Decay brand leaned into Ari Kytsya’s OF stardom

According to a report from The Guardian, US-based Ari has a strong social media presence, even without her massive audience on OF.

She produces hair and makeup tutorials and lifestyle content for over 4.6 million followers across TikTok and Instagram.

But even if Ari’s content o

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