Taylor Swift doesn’t simply announce albums. She curates events.

That’s a trend that certainly did not begin with the announcement of her 12th studio album, The Life of a Showgirl, on Tuesday.

She’s long embraced new technologies and forward-thinking marketing opportunities that allow her to connect directly with fans. (Who could forget her third studio album, 2010’s Speak Now, was announced via the now-defunct Ustream? Or that 2012’s Red was announced via Google+ Hangout — RIP — while over 70,000 fans watched via YouTube stream? Just us?)

As her profile has risen, so too have her efforts. Easter eggs abound in her album rollouts. Here are a few of her most memorable.

‘Reputation’ (2017)

Announcement date: Aug. 23, 2017

HOW SHE DID IT: Reputation arrived with much speculation — at th

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