Singapore – On a weekday afternoon in the heart of the central business district, the BYD showroom on Robinson Road is a picture of futuristic cool.

Inside, sleek electric cars gleam under bright white lights as young professionals drift through the space.

Just a short walk away, diners mingle in a BYD-branded restaurant over craft beer and bar bites in a chic, members’ club-like setting – one of several lifestyle ventures the Chinese electric vehicle giant has rolled out across Singapore.

It is a scene that reflects a larger shift.

Once seen as cheap and functional at best, Chinese brands are fast becoming desirable – even aspirational – among Singapore’s middle class.

Shenzhen-based BYD was by far the top-selling carmaker in the city-state in the first half of 2025.

The EV maker s

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