Being at the “center of culture” and “a part of the conversation” is a kind of marketing holy grail.

Every click, post, repost, short video and long thinkpiece keeps a brand moving forward — or at least alive in the public consciousness.

But while fashion has long been able to tally all those consumer touch points — gauging just how loud their voice is in the conversation — it’s always been more uncertain exactly how what they’re saying is being perceived.

Now Launchmetrics is layering a little emotional intelligence on top of its widely used media impact value, which gauges the reach of brands but not the reception.

“The whole industry has been going too far in terms of focusing on the number of followers, engagement rate — things that are good, but not instrumental to the resona

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