Axel Arigato's Fall Campaign Takes Music and Movement to the Streets

For its latest fall campaign, Footnotes, Swedish footwear and apparel label Axel Arigato assembled an army of music lovers walking down the streets of London wearing new iterations of the brand’s top-selling sneaker styles, such as Dice, Clean 90, Orbit, Slow Runner, Clay and Area.

The campaign features a diverse cast of talents, including Tyrone Isaac Stuart, Pike Ogilvy and Yasemin Junqueira dancing, playing drums, guitar and saxophone, as if one is witnessing a live music performance on a city corner.

The live music concept will go beyond the campaign in the coming weeks, as Axel Arigato will host a series of guerrilla-style performances outside its global flagships in London, Paris and Berlin.

The brand said the activation aims to offer joyful, had-to-be-there moments that invite