(BPT) - What are you sipping these days? Americans today have endless options when it comes to beverages. Whether you prefer caffeinated or decaf, sugar or no sugar, bubbly or still, what's in your cup says more about you than you might think.

To better understand the latest trends and generational dynamics driving America's beverage choices, released its first ever , which dives into why people drink what they do, drawing primarily from national surveys and KDP's proprietary data. The results reveal that what people drink says a lot about what's important to them.

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