Tuning out the ‘bragawatts’: Equinix on building a ‘generational’ DC biz

Equinix is working on one of its first xScale data centers in the United States

Trillions of dollars are pouring into the data center market, and the sites can’t be built fast enough . A gigawatt of capacity here, a gigawatt there . Every day, it seems like the promised scale of new sites gets bigger and bigger — in an industry tendency toward what Chip Newcom, senior director of investor relations at Equinix, jokingly calls the “bragawatts.”

Equinix has been in the data center business for almost three decades, and in the hyperscale DC business for nearly eight years, focused on markets abroad with its xScale data center design . After lining up a joint venture in late 2024 with $15 billion in funding , the California-based company is expanding its xScale hyperscale data cent