I tested Preferred Sources, and it’s one of the best Google Search features in years

When we talk about Google Search in 2025, it’s usually not for a good reason. AI Overviews are more prevalent than ever, despite still not being particularly good. Google widely rolled out (the very flawed) AI Mode to users in May, and the traditional Google Search experience remains cluttered with ads and low-quality results.

This has made me (understandably) hesitant when Google launches a new feature for Search, but the company’s latest one — Preferred Sources — is incredible.