They say the eyes are the window to the soul—but even the most radiant windows could sometimes use a little window dressing. Unfortunately, many of us neglect the delicate skin around our eyes, which is actually some of our thinnest and most sensitive. To wit: Even tears can weaken this fragile skin.

Decoding common concerns

If you’re prone to dark circles , crow’s feet , or puffing , you may be wondering why me? Genetics could play a factor—but they’re not as determinate as you may think. “It is estimated that genes influence around 15-25% of the issues, so the rest is really lifestyle and environmental factors,” explains Marta Agustí , dermo-cosmetic director of skincare brand Boutijour.

As for those factors, “lack of sleep, dehydration, high salt intake, or excess alcohol

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