His Majesty is pumping up the jam.
King Charles has slashed the prices of his jams to less than half of what his estranged daughter-in-law, Meghan Markle, charges for her As Ever preserves.
The monarch, 76, has been selling jam at top grocery stores in the UK through his Duchy of Cornwall estate for years. 7
The king had recently reduced the price to just $6.70 per jar — a far cheaper alternative than the Duchess of Sussex’s $14 preserve.
Charles’s raspberry jam is now being sold at the gift shop at Sandringham, with a wider rollout expected at a later date.
“Our Sandringham raspberry preserve is naturally made to a unique recipe, with locally sourced ingredients,” the item description reads. “This ruby-red conserve is perfect on warm buttered toast, or for topping a freshly bake