DALLAS — The Dallas Cowboys haven't won a Super Bowl in nearly three decades, but it hasn't stopped America's Team from raking in money.

Sportico released its 2025 NFL Franchise Valuation Rankings, and the Cowboys remained the top dog by a wide margin.

The rankings valued the Cowboys at $12.8 billion. That's over a $2 billion jump over last year's $10.32 billion valuation , or a little over a 25% increase. Last year was the first time an NFL franchise had surpassed $10 billion in value.

Here are the top five most expensive franchises in the NFL:

Cowboys - $12.8 billion

Rams - $10.43 billion

Giants - $10.25 billion

Patriots - $8.76 billion

49ers - $8.6 billion

When Jerry Jones bought the Dallas team in 1989, he paid $140 million. With the current estimate, he's clocking a 9,0

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