New York Post Business
Dine Brands’ latest strategy goes beyond menu revamps, restaurant redesigns, and social media campaigns, according to its CEO, John Peyton.
Instead, the company is focused on strategically combining its morning-focused brand, IHOP, with its evening-centric one, Applebee’s. The goal is to create a dual-branded model that allows it to capture and serve customers throughout every daypart – breakfast, lunch, dinner, and late night – in a way that, as Peyton puts it, “no other restaurant company can.”
By merging Applebee’s and IHOP under one roof, Peyton told FOX Business that it had created a more profitable dual-branded model, which it now plans to expand nationwide.
The company first launched the concept overseas and already has 20 locations open across the Middle East, Mexico, and Cana
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