SuperBloom House Broadens Its Creative Roster With Non

As the skill set of advertising creatives broadens, independent agency SuperBloom House is tapping into creative minds from outside the industry.

The New York- and Los Angeles-based agency has launched “House Players,” a roster of 35 non-industry creatives who will work on brand and entertainment projects with the agency that involve profit-sharing and early creative input.

The House Players include choreographers, reality TV producers, documentarians, AI artists, chefs, and other creatives from outside advertising. Each will take on two to three major projects per year and may share in profits or retain ownership of original work developed through the program. That often looks like continuing to monetize the intellectual property outside the original campaign—through licensing, adaptati