With Disney + and Hulu set to merge in 2026 — and Hulu’s standalone app going away — Disney is reshuffling the marketing leadership of its entertainment division.

Asad Ayaz , appointed as the first chief brand officer for the Walt Disney Co. in 2023, is now also adding the role of president of Disney Entertainment Marketing, with oversight of marketing teams across the division. Ayaz now reports to Disney Entertainment co-chairmen Alan Bergman and Dana Walden, and he will continue as one of CEO Bob Iger’s direct reports. Ayaz will now oversee marketing for studios, TV and streaming while continuing to lead brand strategy for Disney overall under Iger, including managing the company’s in-house creative agencies.

In addition, Shannon Ryan , previously president of marketing for

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