More Americans appear to be prioritizing their health and wellness as a new poll released this week found that 54% of U.S. adults say they consume alcohol the lowest percentage in the survey's 90-year history.

According to Gallup, at least six in ten Americans reported drinking alcoholic beverages from 1997 to 2023. That figure then fell to 58% in 2024, before dropping an additional four percentage points this year amid the growing belief that even moderate alcohol consumption can have negative effects on one's health.

Generational divide

Young adults to report drinking alcohol has already been on the decline for the past decade, but the trend has only accelerated in recent years, with the rate dropping from 59% in 2023 to 50% today. And while the drinking rate for Americans between 18

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