The road to country music stardom just got a whole lot more interesting — and lucrative.

In a new sneak peek for Taylor Sheridan ’s reality competition series The Road — featuring country music royalty Blake Shelton , Keith Urban , and Gretchen Wilson — fans finally learn what’s at stake for the artists hitting the stage.

The grand prize? $250,000 and a record deal — and that might not be all.

Viewers will have to tune in for the rest of the details as 12 emerging artists battle it out on tour, opening for Urban at music venues across the United States.

Blake Shelton’s Views on Tour Life

“Touring is hard to get right. When you do, it is the greatest feeling in the world,” Shelton says in the trailer.

Read More: Blake Shelton Only Listens to One Artist at His House — It

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