The LPGA has been seeking to expand and reach a broader audience. However, beyond simply capturing the spectators’ attention and drawing top players to the course, there is another crucial aspect that requires significant attention. It is the sponsors who invest in the events. With the growth aspect and the sponsors in mind, Nelly Korda & Co. are reminded of their duties by a former LPGA professional.
In 2023, the tour reached $123 million in revenue from sponsorship. Well, to know how major a contribution it was, the entire 2023 season offered prize money of $101.4 million. With the prize being covered by the sponsors’ money, it brings in responsibility to keep them happy in order to grow.
Recently, at the Portland Classic’s pre-match press conference , Juli Inkster shared about the