Bath & Body Works is hitting the books.

The personal products retailer plans to sell its items in over 600 college campus stores for the 2025-2026 academic year, including the University of Southern Indiana, University of Evansville and several other Indiana campuses.

Bath & Body Works has partnered with ICM Distributing Company, working with national chains such as Barnes & Noble College- and Follett-operated bookstores, as well as independent campus retailers, according to Chief Merchandising Officer Betsy Schumacher.

Students will see one of four different fixtures at their college bookstore, depending on size. The largest, free-standing kiosk will be at all Follett-managed stores. Other bookstores will offer smaller fixtures, end cap options and products at the checkout.

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