Some college students spend their money on alcohol or clothes. Morgan Prime spent hers on caviar.

Prime always has been a foodie, and isn’t afraid to splurge on the finer things, but she likes a good deal and wants “value for what I’m spending,” she said.

After she’d exhausted the caviar offerings at Whole Foods, Prime did what she does best: research.

Her passion for the delicate, salt-cured sturgeon eggs peaked when she found herself outside an unmarked Marietta warehouse. Prime left with several new tins of caviar she’d never tasted before, and “they were absolutely delicious,” she said.

Caviar is a luxury item that often feels intimidating for those who didn’t grow up enjoying it. True sturgeon caviar can range in price from $120 per ounce for classic osetra (Prime’s favorite) to

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