It may be 2025, but Comcast and Honda are already winning the LA28 Olympics.

Today, for the first time in Olympic and Paralympic Games history, the LA28 Games are awarding naming rights at competition venues. The Comcast Squash Center at Universal Studios and the Honda Center are the first named venues for the 2028 Summer Games in Los Angeles.

“From the moment we submitted our bid, LA28 committed to reimagining what’s possible for the Games,” Casey Wasserman, LA28 chairperson and president, said in a statement. “Today’s historic announcement delivers on that promise, creating the first-ever venue naming rights program in Olympic and Paralympic history while advancing LA28’s mission of a fully privately funded and no-new-build Games.”

According to Wasserman, the partnerships with Comcast

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