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Ulta Beauty and Target said Thursday that they have decided to end a deal that opened makeup and beauty shops in hundreds of Target's stores.

Shares of Target fell about 2% in early trading, while Ulta's stock slid about 1%.

In a news release, the companies said the partnership — which also added some of Ulta's merchandise to Target's website — will end in August 2026. Target had added more than 600 Ulta Beauty shops to its stores since 2021, according to a company spokesperson. That's nearly a third of Target's 1,981 U.S. stores.

Ulta Beauty at Target shops carried a smaller and rotating assortment of the merchandise at the beauty retailer's own stores. They were staffed by Target's emplo

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