For the first time in the history of the Olympic and Paralympic Games, LA28 announced Thursday it has created the opportunity for corporations to purchase naming rights at competition venues.

LA28 said in a written statement that this move creates an additional revenue stream for the commercial joint venture between LA28 and the U.S. Olympic & Paralympic Committee as they prepare for the upcoming games in 2028. This new pilot program will apply to featured venues for the 2028 Olympic and Paralympic Games in Los Angeles. Some businesses, like Comcast Squash Center at Universal Studios and Honda Center, have already signed on to name a sport venue.

“From the moment we submitted our bid, LA28 committed to reimagining what’s possible for the Games,” said LA28 Chairperson and President, Casey

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