Do you have a podcast that’s struggling to find an audience? Well, here’s a free tip from me to you: You should probably have Taylor Swift on as a guest. It worked out really well for Travis and Jason Kelce , who had the singer on their New Heights podcast on Wednesday to discuss The Life of a Showgirl , her relationship with Travis, and her sourdough-bread hobby. Turns out people really love it when the most famous woman in the world talks openly about her life for two hours.

The Kelces, who reportedly signed a $100 million podcast deal last year, are making their business partners happy and finding an even bigger audience by welcoming Swift onto the pod. Variety reported that at the episode’s peak, 1.3 million viewers were watching the stream. 1.3? You mean basically

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