Competition in the world of off-price retailing is heating up, thanks to a big initiative from a familiar name. The brand formerly known as Burlington Coat Factory—now simply called Burlington after years of legal wrangling—is in the process of remodeling its entire store fleet in an effort to freshen up what had become a tired format. And while apparel (far more than those original coats) still dominates its merchandise mix, home products—particularly soft home textiles—represent nearly 20 percent of its $10.6 billion in annual sales.

This refresh is already in the works. The company has renovated nearly half of its 1,115 locations, and plans to complete the other half by the end of 2026. Concurrent with this glow-up is a significant expansion of its footprint, with 100 new locations on

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