Hersheypark will be temporarily renaming a ride in partnership with a basketball legend.

The amusement park announced that the Laff Trakk roller coaster will transform into the Shaq-A-Licious Laff Trakk for eight weeks.

The rebranding of the ride will be an “immersive overlay” for the Hersheypark Halloween seasonal event, running between Sept. 12 and Nov. 2.

“The Shaq-A-Licious Laff Trakk experience is inspired by the wildly popular Shaq-A-Licious XL Gummies, created in partnership with The Hershey Company," reads a press release.

The Shaq-A-Licious XL Gummies were launched in 2024 , in partnership with Shaquille O’Neal, who is often ranked among the best NBA players of all time.

The rebranding for Laff Track, the park’s spinning indoor roller coaster, will include new graphics, l

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