KEY TAKEAWAYS:

46% of travelers prioritize experiences over leaving an inheritance

Baby boomers often fund trips for children and grandchildren

Tour companies shift to immersive, hands-on, stress-free family adventures

Cultural and educational experiences drive demand for multigenerational travel

About 46% of travelers would rather spend money on a trip of a lifetime than leave an inheritance to their children, according to a study of 27,000 people across 33 countries. Instead of setting money aside for the future, many parents opt to enjoy the present, taking their families on meaningful vacations. As interest in multigenerational travel grows, tour companies adapt to meet the demand for exciting adventures across all ages.

Group travel grows among multigenerational families

Tour

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