Organizers for the 2028 Los Angeles Olympics have secured a major win in generating revenue for the event. For the first time in Olympics history, sponsors can purchase naming rights for a number of venues, LA28 announced on Thursday .

LA28, the private entity tasked with organizing the Olympics in Los Angeles, revealed that it had gotten the seal of approval from the International Olympic Approval to sell naming rights to 19 temporary venues in the city. Two companies, Honda and Comcast, have already paid to sponsor venues.

Honda, which already has naming rights on the arena in Anaheim, paid to keep those. Comcast has acquired the rights to a temporary squash venue.

Casey Wasserman, LA28 chairman and CEO, said he explained to the IOC that naming rights are already ingrained in Americ

See Full Page