Language shapes the way we view our world. In the field of wildlife conservation, even very subtle word choices drive peoples’ perceptions around individual species or situations. These word choices can be illustrated by the language associated with wildlife value orientations (WVO). When asked about views toward wildlife, individuals often fall into one of two camps: domination or mutualism. Those with a domination perspective tend to view wildlife as a resource to be controlled and used according to human needs. People with a mutualism ideology see wildlife as an extended part of our community, and therefore deserving of our respect and protection. Words like “management” or “resources” are associated with a domination perspective, while those with a mutualism orientation are more likely

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