A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past .

In the beauty brand's new commercial , Rife and drag queen Heidi N Closet star as attorneys responsible for protecting consumers from the “beauty injustice” of overpriced makeup. Following the ad’s Aug. 11 release, fans have a lot to say about e.l.f.’s decision to select Rife for the campaign.

The stand-up comedian’s appearance in the ad drew backlash from critics who cited his previous comments about domestic violence.

Why are people talking about the ad and how did e.l.f. Cosmetics respond? Here’s what you need to know.

What does the e.l.f. Cosmetics ad depict?

In the campaign, Rife and Heidi N Closet star as two lawyers at "The Law Offices of e.l.f.ino & Sch

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